Jurnal Pendidikan dan Kewirausahaan

The Role of Social Media as a Digital Marketing Strategy in Influencing Consumer Purchase Decisions for Mie Gacoan

2026-08-21T15:45:58+07:00

The rapid growth of social media has significantly transformed digital marketing strategies,
particularly within the culinary industry. Social media functions not only as a promotional tool but also
as an interactive communication medium capable of shaping consumer perceptions, trust, and
purchasing decisions. This study aims to synthesize and analyze empirical findings regarding the role of
social media as a digital marketing strategy in influencing purchase decisions of Mie Gacoan consumers.
A Systematic Literature Review (SLR). Relevant academic articles published between 2020 and 2025
were retrieved from Google Scholar and selected based on predefined inclusion and exclusion criteria.
The findings indicate that social media strategies—especially engaging visual content, active consumer
interaction, and electronic word of mouth (eWOM)—significantly enhance brand awareness, brand
image, and consumer trust. These results confirm that well-planned and sustainable social media
management is a crucial factor in improving marketing effectiveness and maintaining competitive
advantage in the highly competitive culinary industry.

Semikonduktor dalam Geopolitik Global: Saling Ketergantungan yang Dipersenjatai dan Ketergantungan Struktural dalam Rantai Pasok Chip

2026-08-26T00:17:32+07:00

This study aims to analyze the transformation of semiconductors into instruments of national power and economic weapons in global geopolitical rivalry, as well as identify countries that will dominate the world economy through chip technology control. The research employs a qualitative descriptive approach with secondary data analysis for the period 2020–2025, encompassing econometric analysis, industrial policy evaluation, and geopolitical projections. Findings reveal that semiconductors have become the "new oil" of the 21st century, with major powers wielding chips as strategic weapons through massive subsidies ($400+ billion), strict export controls, and supply chain fragmentation. The United States leads through chip design dominance and critical technology control, China aggressively pursues technological self-sufficiency, while Taiwan maintains a monopoly on advanced chip production with a 92% global market share. This study reinforces weaponized interdependence and strategic trade policy theories, demonstrating how asymmetric dependencies in semiconductor supply chains are exploited as economic weapons. For developing countries such as Indonesia, this study recommends a hybrid strategy focusing on the Assembly, Testing & Packaging (ATP) sector and materials supply rather than competing in leading-edge manufacturing.

Development of ICT-Based Entrepreneurship Activities in Student Activity Units to Enhance Students' Entrepreneurial Creativity and Innovation

2026-10-04T00:29:19+07:00

This study aims to develop Information and Communication Technology (ICT)-based entrepreneurship activities within Student Activity Units (UKM) to enhance the entrepreneurial creativity and innovation of students at Universitas Negeri Medan. This study employed a developmental research design based on the Borg and Gall model, integrating a qualitative approach to assess program implementation and a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis. The research subjects consisted of 275 students affiliated with 12 Student Activity Units and the Student Senate of Universitas Negeri Medan, selected through purposive sampling. The hypothesis testing results indicate that self-confidence has a positive and significant effect on students' entrepreneurial outcome orientation, business risk orientation, and future orientation. Furthermore, students' ICT skills in supporting entrepreneurial activities were categorized as good, with an average score of 62.33. This study resulted in a web-based information system for student activity development, which serves as an initial guideline for students participating in entrepreneurial competitions at regional, national, and international levels. These findings are expected to strengthen the technology-based student entrepreneurship ecosystem and support Universitas Negeri Medan's efforts toward becoming a World-Class University.

Beyond the Five-Year Threshold: AI as a Construction Enterprise Survival Catalyst in the Developing Economy

2026-10-05T08:04:57+07:00

Purpose – The purpose of this paper is to provide insights into why construction companies fail or cannot move past the five years since their establishment by examining failures at both the individual and organizational levels and using AI as a tool to achieve productivity.

Design/methodology/approach (SLR) – A systematic search has yielded 70 articles between 2019 and 2026 that met the inclusion criteria concerning construction failure, small business failure in general, and AI in construction literature; altogether, 15 of them, which were relevant from a theoretical perspective and had a high number of citations were analyzed in the context of organizational life cycle and resource-based view theories.

Theoretical implications – The theories of organizational life cycle and resource-based view have been expanded through this research.

Findings – The cash flow problem, employee turnover, and rigidity of management structures are the causes of a high failure rate after the first step; companies surviving past year five tend to survive with a high success rate, and AI will help with these issues.

Originality/value – Proposes a Post-Startup Productivity Sustainability (PPS) model. This is the first framework linking AI capability maturity to construction enterprise life-cycle stage.

Further research – There is a need for longitudinal, firm-level studies that test the model across developing and developed construction markets.

Leadership Practices that Enhance Academic Engagement in Higher Education: A Systematic Literature Review

2026-10-25T00:35:32+07:00

Leadership practices in higher education are critical for enhancing academic engagement by fostering an environment that promotes student success. Factors such as academic profiles, technology integration, and pedagogical approaches influence these practices and drive student progress. This systematic literature review examined secondary data and employed content analysis to identify leadership practices that enhance academic engagement. In line with PRISMA guidelines for transparency and validity, the study searched Scopus and Google Scholar for peer-reviewed articles published between 2020 and 2025. Keywords used included "leadership practices," "academic engagement," and "higher education." Applying inclusion and exclusion criteria, 39 eligible articles were selected for review. The study found that instructional and transformational leadership practices enhance academic engagement through clear goals, a shared vision, and a sense of responsibility. Distributed and servant leadership also promote engagement by fostering motivation and shared decision-making. These findings highlight how effective leadership contributes to a collaborative and supportive environment that encourages excellence and commitment from students and academics. The study concludes that leadership practices are vital for achieving academic engagement in higher education. It contributes to understanding leadership's role in institutional success. The implication is that applying appropriate leadership practices can foster a more engaged academic environment, suggesting that higher education institutions should implement leadership practices that promote inclusive, collaborative environments conducive to academic engagement.

Group Dynamics and Factors Influencing Student Success in Project-Based Learning-Based Entrepreneurship Course

2026-10-25T00:35:32+07:00

This study analyzes the implementation of Project-Based Learning (PjBL) integrated with a Design Thinking approach in assessing assignments for an Entrepreneurship course at a private higher education institution in Pekanbaru City. The study involved 146 students from five classes, organized into small groups of 3–5 members. Data collection methods included weekly logbooks, peer assessments, and project outcome evaluations comprising Design Thinking (20%), Business Model Canvas (20%), Market Validation (20%), Pitch Deck and Video Presentation (30%), and Member Participation (10%). The results indicate that 74.7% of students achieved a score of ≥80 (categorized as good to excellent). Key findings identified three critical factors: (1) solid group dynamics correlated positively with output quality; (2) "free rider" issues occurred in 12 groups, significantly impacting final scores; and (3) time management constraints emerged as the primary obstacle. Consequently, this research recommends implementing weekly checkpoints, technical workshops, and early intervention mechanisms to enhance the effectiveness of PjBL in entrepreneurship education.

FT Analysis of the Influence of Teaching Factory on the Development of Entrepreneurial Spirit in Vocational Education

2026-10-25T00:35:31+07:00

This study aims to analyze the influence of Teaching Factory (TeFa) on the development of entrepreneurial spirit among students in vocational education through a systematic literature review. The method used is a literature study examining 20 scientific articles published between 2020 and 2026 in various indexed vocational and technical education journals, including Scopus, SINTA, Google Scholar, and DOAJ. The results show that the implementation of Teaching Factory consistently has a positive and significant effect on the development of entrepreneurial spirit among vocational high school students, covering dimensions of entrepreneurial motivation, creativity, innovation, entrepreneurial competence, and entrepreneurial readiness. All 20 reviewed articles concluded that TeFa has a positive influence on entrepreneurial spirit. TeFa has proven effective as a learning model that integrates actual production processes with teaching and learning activities. Supporting factors for success include synergy with industry, teacher competence, structured management, and completeness of production facilities. This study recommends strengthening TeFa implementation across all vocational high schools in Indonesia as the primary strategy for developing the entrepreneurial spirit of the younger generation.

MODEL KEWIRAUSAHAAN SIRKULAR BERBASIS PRINSIP 5R: STRATEGI INOVASI HIJAU DAN PERTUMBUHAN EKONOMI INKLUSIF INDONESIA

2026-10-25T00:35:31+07:00

The linear economic model that dominates Indonesia has driven excessive natural resource exploitation and mounting waste accumulation, making the transition toward a circular economy both urgent and rich with sustainable entrepreneurial opportunity. This study aims to analyze how the application of circular economy principles, particularly the 5R framework (refuse, reduce, reuse, repair, recycle) which can generate innovative business opportunities, while identifying the structural and technical barriers hindering implementation in Indonesia. A qualitative approach was employed through a Systematic Literature Review following PRISMA guidelines, with thematic analysis applied to relevant national and international literature. Findings indicate that circular practices have progressed notably in the creative economy sector, particularly in upcycled fashion and waste-based product design, contributing to improved cost efficiency and business competitiveness. Nonetheless, implementation remains constrained by limited capital access, inadequate green technology infrastructure, and low market literacy. The study proposes a conceptual circular entrepreneurship model linking green innovation, business opportunity, and inclusive economic growth. These findings contribute theoretically to green entrepreneurship literature and offer practical recommendations for business actors and policymakers to accelerate a sustainable circular economy transition in Indonesia.