Analisa Sistem Manajemen Informasi Sebagai Bentuk Wirausaha Informasi di Medan Bisnis Daily
Abstract
This research is motivated by the increasing role of information as a strategic commodity in the digital era with high economic value, particularly in the practice of information entrepreneurship (infopreneurship) in mass media. This study aims to analyze the information management system implemented by Medan Bisnis Daily as a form of information entrepreneurship, including aspects of content management, marketing strategies, and intellectual property rights protection. The method used is a descriptive qualitative approach through direct observation, semi-structured interviews, and documentation. Data were analyzed inductively through the stages of reduction, presentation, and drawing conclusions. The results show that Medan Bisnis Daily has implemented infopreneurship practices professionally through structured information management, the implementation of the 4P marketing mix strategy, and the use of digital platforms for information distribution. In addition, an advertising-based business model is the main source of revenue, while the copyright system and author compensation are applied flexibly according to the author's status. This study concludes that effective and adaptive information management can support the sustainability of media businesses while providing economic and social contributions in the era of digital transformation
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